Monday, April 2, 2007

Final Writing Assignment

In this assignment, we as artists were sent away from the typical canvas and sent out into the world with a camera, the first piece of technology incorporated into our art. Rather than using the classic pencil, paintbrush, or charcoal, the digital camera was more forgiving; it allowed for mistakes and forgotten photos that did not have to make it into the final project. Also, rather than creating, it allowed us to observe. Pictures could be documented at one exact moment to then later observed and manipulated to make it fit a certain story or scheme. This scheme came to me after the pictures had been taken. As I went back through them, the decision was made and the storyline was created. The idea was post par tum and came to life on the internet.

Later, when the pictures were uploaded onto Blogger, the sequence was created. The pictures were organized, as I sifted through which one were keepers and which ones would be confined to the hard drive of my computer. As this work of telematic art came to life, alterations could constantly be made. The narrative came after scrolling down the page a few times, observing the images and analyzing the situations. Since the theme I chose was of a heavenly nature, I wanted to keep the website clean and some how pure, if not uncluttered and busy. The subject, in reality, is a place to relax, and I wanted to incorporate this feeling onto the blog. Overall, I am pleased with the outcome.

The technology used to create this work is really what made it art in the first place. Without the digital camera, I would have no pictures. Without the internet, the pictures would never be seen. This project has opened my eyes into a world once unknown to me where technology and art are equal.

The Google Map and Into to This Situational Tour

Click here for the Google Map
This is a situational tour of Whole Foods. Whole foods relates to the key words in the following ways:
Ritual: Grocery shopping is a ritual that almost every American participates in at least a few times a month. However, Whole Foods changes this ritual. Instead of being dark and dreary; a task that no one looks forward too, Whole Foods makes shopping nice, relaxing, and fun. They have samples and endless quantities of healthy food.
Ideology: Whole Foods has earned a name for itself; it is recognized as the best of all supermarkets. All of its foods are fresh, healthy, and organic. You will not find Kraft Easy Mac among its aisles.
Security: Whole Foods provides its customers with a different sense of security. Not so much for their own safety, but for their health and well being. Customers know they can rely on and trust Whole Foods to provide them with the healthiest food possible. Customers also can trust that they can find just about any food from any part of the country that they could possibly desire at the store.
Authority: Whole Foods is the authority as far as what is healthy and what is not. They decide what is considered the healthiest food around and people follow, buying whatever is stocked on the shelves.

Thursday, March 29, 2007

Whole Foods. A Little Piece of Heaven on Earth.















Where you can leave behind a world of garbage...

dirt...

anarchy and pain.

You leave the cold, ugly world behind and open the doors...















Fields of bright flowers.

Remedies that cure all ailments.

A place full of fresh fruits, and vegetables...

No one will ever go hungry

A Place where even junkfood is
wholesome...

and healthy.

Representing all corners...

of the world...

A healthy outlet.

Always there to welcome you back...

as long as you don't stay too long...