Monday, April 2, 2007

The Google Map and Into to This Situational Tour

Click here for the Google Map
This is a situational tour of Whole Foods. Whole foods relates to the key words in the following ways:
Ritual: Grocery shopping is a ritual that almost every American participates in at least a few times a month. However, Whole Foods changes this ritual. Instead of being dark and dreary; a task that no one looks forward too, Whole Foods makes shopping nice, relaxing, and fun. They have samples and endless quantities of healthy food.
Ideology: Whole Foods has earned a name for itself; it is recognized as the best of all supermarkets. All of its foods are fresh, healthy, and organic. You will not find Kraft Easy Mac among its aisles.
Security: Whole Foods provides its customers with a different sense of security. Not so much for their own safety, but for their health and well being. Customers know they can rely on and trust Whole Foods to provide them with the healthiest food possible. Customers also can trust that they can find just about any food from any part of the country that they could possibly desire at the store.
Authority: Whole Foods is the authority as far as what is healthy and what is not. They decide what is considered the healthiest food around and people follow, buying whatever is stocked on the shelves.

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